Brand identity for Wingvan, a food van serving Jamaican style jerk chicken through country Victoria. Wingvan required an identity that stood out in a busy crowd, but also something that was playful and inviting for hungry customers.
The colour palette is evocative of the vibrantly coloured streets of Jamaica. The primary and secondary logos can be constructed with any of the three colours inside the brand palette.
The type lookup works in unison with the chicken mark allowing for flexible and varied brand applications.