CAPI Water

Long story short, CAPI exists because they were sick of mass-produced drinks and thought that Australians deserved their own high quality range. They required packaging and marketing content to help promote their brand with a focus on taste and flavour. The creative was lead by marco photography connected to clear brand messaging.  

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Video content was also created; used across social media and digital marketing, with a strong focus on taste and flavour. 

 

 

The campaign imagery evolved to show more colour and movement keeping the content fresh but cohesive;
used across both printed collateral and social media.