In 2016, T2 celebrated it's 20th birthday with a campaign that acknowledged the passion and loyalty of it’s customers. A 'customisation' design system was developed to describe this passion across the silver embossed campaign collateral. An online voting pole drew customers into the campaign allowing them to vote on their all time favourite tea. Over 100,000 votes were cast with the top 20 favourites forming a 20 year special edition pack. Creative with Magenta Burgin, design with Matt Mutimer & vote interface with Kirk Kenny.